Stop Firefighting.
Build a Self-Sustaining Business
Fractional COO
for Founder-Led SMBs ($5M–$50M)
I help you stop losing money to operational chaos
In 90 days, you'll have the systems, accountability frameworks, and team clarity to scale profitably
The Five Problems I Solve
Problem 1: You're the Operational Bottleneck
What I Do
I build decision-making frameworks so your team owns their outcomes. Within 4 weeks, you're out of day-to-day firefighting
Every decision flows through you
Your team can't move without your approval
Growth is capped by your time
You know this isn't scalable, but you don't know how to stop
Problem 2: Profit Erosion
What I Do
I map your true unit economics, identify where money is leaking, and rebuild your model around profitable growth, not just volume
You hit 30% growth last year.
But profit barely moved.
You're hiring faster than revenue scales.
Unit economics are broken, and you don't even know where
Problem 3: Your Team Doesn't Know What They're Optimizing For
What I Do
I create clarity. One dashboard. One set of KPIs everyone owns. Suddenly, the business moves as one
Your team is smart, but they're rowing in different directions
Sales optimizes for volume, operations optimizes for cost, product optimizes for features
Chaos!
Problem 4: You Have No Financial Visibility
What I Do
I install real-time KPI dashboards and weekly reporting rhythms. You know where you stand, always
You don't know if you're winning or losing until your accountant tells you three months later
By then, it's too late to course-correct
Problem 5: Your Systems Don't Scale
What I Do
I build operational playbooks and standard processes so your business scales without you micromanaging every detail
You've hired good people, but your processes are chaotic.
Each new hire has to figure things out on their own.
Quality declines. Retention drops
How I'm Different..
I'm not a consultant who theorizes. I've been in the trenches
As a Navy Commander, I led 265 people and managed a $105M budget
As a CEO, I synergized five companies
As a business owner, I built a $5M staffing agency to 36% YoY growth
I've lived the chaos-to-systems journey
I know the exact pivot points where small changes create disproportionate impact
I don't tell you what to do; I work alongside your team to make it happen
You'll see me in your weekly leadership meetings, hands-on and accountable
The Process
(4-Week to 12-Month Transformation)
Phase 1: Audit (Weeks 1–2)
Deep-dive into current operations
Map revenue, profit, team structure
Identify bottlenecks and opportunities
Deliverable: Diagnostic Report + Recommendations
Phase 2: Framework (Weeks 3–4)
Design custom operational playbook
Build accountability frameworks
Create KPI dashboard template
Deliverable: Operational Playbook (10–15 pages)
Phase 3: Installation (Month 2–3)
Embed with leadership team (10–20 hrs/week)
Weekly huddles to install systems
Build team accountability culture
Establish weekly/monthly/quarterly rhythms
Deliverable: Live systems, trained team
Phase 4: Sustainability (Month 3+)
Monthly strategic reviews
Ongoing coaching and optimization
Hand off to your operations team
You run on systems; I'm on-call advisor
Pricing & Service Tiers
Tier 1: 4-Week Chaos Audit
Who it's for: Founder testing the waters
Includes: Deep diagnostic + custom playbook
Time: 4 weeks (part-time)
Investment: $7,500–$10,000
Outcome: Know exactly what needs to change
Tier 2: 12-Week Implementation
Who it's for: Founder committed to change
Includes: Audit + full system installation
Time: 12 weeks (15–20 hrs/week embedded)
Investment: $15,000–$25,000/month
Outcome: Systems live, team trained, running on your own
Tier 3: 6–12 Month Fractional COO
Who it's for: Founder scaling fast
Includes: Everything + ongoing strategic partnership
Time: 10–15 hrs/week (flexible)
Investment: $10,000–$20,000/month
Outcome
Sustained growth, built-in advisor, CEO-level decisions
Social Proof (Case Studies)
Case Study 1: My Business (Express Employment)
Client: Express Employment Professionals (Your Own Business)
Situation: Scaled to $5M revenue but team was chaotic. Founder (me) was bottleneck. Hiring for volume, not quality. Margins compressing.
Intervention:
Implemented persona-based recruitment model
Built weekly accountability rhythms
Created team incentive model around quality, not volume
Installed EOS components for scalability
Results:
36% YoY growth maintained (same trajectory)
Profit margins improved +15%
Client retention jumped to 95%
Time-to-fill reduced 30%
Team grew from 8 to 12, but happier
Timeline: 12 weeks to live systems, ongoing improvements
Case Study 2: Vecthr Resource Client
Client: $12M SaaS Company
Situation: Growing fast but profits weren't keeping pace. Founder was in every decision. Team misaligned on priorities.
Intervention:
Mapped true unit economics
Identified 40% of revenue was generating only 10% of profit
Built accountability framework around profitable segments
Installed weekly huddle rhythm
Results:
Revenue: $12M → $15M (25% growth)
Profit: Improved 35% (more important than revenue)
Founder moved from 80-hour weeks to 50-hour weeks
Team clarity improved; turnover dropped 50%
Objections & FAQs
How is this different from hiring a full-time COO?
Cost. A full-time COO runs $150K–$250K/year. I'm $10K–$25K/month for focused, intensive work. Plus, you get experience from building multiple businesses, not just running one.
What if I'm not ready?
Start with the 4-Week Chaos Audit. It's diagnostic. You'll know exactly if this is right for you.
What industries do you work in?
Primarily SaaS/PaaS, staffing, technology, and professional services. Operational principles are universal, but I know these spaces best.
Do you work outside Vancouver?
Yes. I work with clients across Canada and the US via video calls. 70% of engagement is virtual.